Most counselor education programs fail to provide any training on the business-related constructs of helping professions, despite the fact that private practice is the most common vocational setting for counselors. In this session the presenter will provide a conceptual model of private practice as a self-sustaining business, including a framework for search engine optimization referral strategies and ethically-sound but financially profitable fee-structuring.
The primary presenter is a 15-year counseling veteran with successful private practice endeavors in several states, each of which uses ethically-sound but financially solvent fee strategies and which generate a significantly larger revenue base than other practices of similar age and scope. Also, he is a third year doctoral candidate in one of the top ranked Counselor Education programs in the nation, and has been published in major industry and scholarly publications. In sum, the educational content has been forged in the crucible of both "boots on the ground," day-in, day-out private practice, as well as peer refereed research and academy-tested ethical pedagogy and praxis.
Participants will gain a conceptual understanding of private counseling practice as self-sustaining business, including the various roles of a counseling “business owner” (vs. simply a manager or clinician) and the relationship of that role to financial profitability.
Participants will identify the foundational concepts of search engine optimization (SEO) and their relationship to a successful search engine ranking for private counseling practice, as well as the corresponding relationship between these concepts and financial profitability.
Participants will identify two models ("Mall," "Center") of practice ownership which are construed to be compliant with the 2014 ACA Ethical Code, and implications of these models on private practice and clients, including multicultural considerations for clients who are socioeconomically disadvantaged and may wish to take advantage of sliding scales, resulting in a sound understanding of ethical procedures for referrals to clinicians within their practices, whether clinicians are paid on a percentage or flat-fee basis.
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